Frequently Asked Questions


What is the affiliates Program?
888affiliates allows you to promote,,, Harrah’s and play848 brands, namely 888casino, 888poker, 888sport, 888ladies, 888bingo, ReefClub casino,, 888games,,,,,,,, poker848, and casino848 for a performance-based commission. you may promote our brands in various ways, including sending your traffic to our casino, poker room, sports betting, bingo or Games sites, promoting us offline with CDs and flyers (please contact you AM or Support for the offline code), and much more, as long as they comply with our Terms & Conditions.
How does 888affiliates work?

888affiliates allows you to make money by referring players to our websites. You may do this by placing our links on your site. As an 888affiliates, you can select how you wish to earn your commission. We have four different types:

  • Revenue Share or Progressive Revenue Share: you will be paid a percentage of the monthly gross revenue generated by every Lead who you refer who becomes a Money Player. Also for players who received a first money transfer into their account from a third party (such players however shall not be counted for payments associated with CPA,hybrid trackers or with progressive gross revenue share schemes). The commission is based on the players' contribution to the monthly gross revenue of casino, poker, sports, bingo, and games products. So the more your players play, the bigger your check.
  • Cost Per Acquisition (CPA): you will be paid a guaranteed amount for every Lead you refer who becomes a Money Player.
  • Hybrid - Advantage: is a combination of CPA and Revenue Share.
Does it cost me anything to become affiliate?
No! It's absolutely free to join 888affiliates. There is no charge to apply.
What are the support working hours?
Should you have a specific enquiry requiring attention, please submit your enquiry via email and we will happily respond. Our office hours are generally from Sunday through to Thursday, from 07:00 GMT until 16:00 GMT. (The same hours are for the Skype too.)

Signups and Player Verifications

How much money does a player have to deposit to be considered a Lead?
A "Lead" is defined as an Internet user who accesses any of the sites directly through a link, opens a new Money Play account and makes the required minimum initial deposit to that account. If however they are players who have received a first money transfer into their account from another player, they are not required to make a minimum deposit. This is also the case for players who already deposited via an white label, then migrated to, and for players who have received a bonus based on changing parameters determined by Cassava from time to time. The minimum initial deposit differs per brand and per deposit method the Lead uses to deposit funds. Full details can be found on the relevant sites.
What are the criteria for a Lead to become a Money Player?
Money Players are approved Leads who have achieved certain criteria which can be found under the Terms and Conditions.
My account says I have fewer Leads than I think I should have. Where are my missing Leads?
Your Leads should show up on your reports within 24 hours from when they signed up and made the minimum initial deposit required. If you do not see a specific Lead in your reports, please send us an e-mail and we will look in to it. Please note that there is a possibility for blocked or fraud players.
I am not sure my link/tag is working properly. How do I know that my Leads are being tracked to me?
Please send us your site’s full URL and the exact location of our links in order for us to review them for technical problems.
Can I offer my referrals an incentive for signing up through my site?
Yes, 888affiliates allows you to offer sign up or deposit incentives to internet users in order to become Money Players. However, this calls for a special approval of the 888affiliates team, and may require the criteria of a Money Player to be different than those in the basic Terms and Conditions.

Payment and Reporting

What do I get paid for?
You will receive commission for referring Leads who become Money Players. (We will reward you with CPA, Hybrid, revenue share or progressive revenue share payments). Also for players who received a first money transfer into their account from a third party (such players however shall not be counted for payments associated with CPA, hybrid trackers or with progressive gross revenue share schemes). Also for players who have received a bonus based on changing parameters determined by Cassava from time to time.
How often do I get paid?
We transfer payments to all our affiliates on the 15th of every month for the commission earned between the first and the last day of the previous calendar month.
What are my optional payment method options?

You are paid monthly via one of several options:

  • Check - no fee
  • NETELLER - no fee (not applicable in the US, Canada, Turkey and Israel)
  • Money Bookers - no fee (not applicable in the US or in Israel)
  • Wire Transfer - affiliates pay $25 US commission per wire transfer

Please be advised, that payments less than US $250 will be held over for all payment options until the total due to you is more than US $250.

When and how should I expect my payment?
We transfer payments to all our affiliates on the 15th of every month for the commission earned between the first and the last day of the previous calendar month. The payment should arrive in your account according to your chosen payment method.
  • If you choose to be paid by NETELLER, the money should reach you within two business days from the transfer date.
  • If you choose to be paid by Moneybookers, the money should reach you within two business days from the transfer date.
  • If you choose to be paid by wire transfer the money should reach you between four to seven business days from the transfer date.
In the case that 888affiliates is missing information necessary to process your payment, the company reserves the right to subtract a fee from your commissions to cover the cost of any extra work our staff will have to do to locate your correct address or account, and any fees the bank may charge us for the returned transaction.
How do I change my payment method?
If you want to update your chosen payment method, all you have to do is log in to your personal account, go to the “Commissions and Payments” tab and update your new method according to the parameters on the site. Make sure to “save” the new details as well as click “Set” to actually set the payment method type.
What are my commission plans?
Click on "My Account" and click on the "View Your Commission Plan" button at the bottom of the page. Your full commission plan will be displayed. Your sub-affiliate commission plan can be accessed through this page as well.
As a new affiliate what commission will I get?
You can view our default commission offers on our commission page.
How do I know how much commission I have earned?
As soon as you log in to your account you will see the overall estimated commission you have earned so far for the current month. You can also go to the “Reports” tab and generate traffic reports which indicate statistics of the following measures: registrations, Leads referred, Money Players referred and gross revenue for tracking codes related to the revenue share commission plan. Based upon these statistics you can calculate your accumulated commission. To follow up on commission earned in previous months you can go to the “Reports” tab and click on “Payment Stats”, where you can generate reports of the actual payments made to you each month.
Can I participate in more than one affiliate program?
Yes, you are free to participate in other affiliate programs as well as promote more than one of our brands.
I can't remember what I get paid for each of my tracking codes.
Click on the “Tracking Codes” tab. You will get a table of all of your tracking codes. Press on the tracking code you wish to view, in the new window you will see your commission for each brand.
Can I receive commission for signing up as a player?
No. Neither you nor your relatives are eligible to become Leads or Money Players. Should you or they do so, you will not be eligible to receive the relevant commission. For this purpose, the term “relative” shall mean any of the following: spouse, partner, parent, child or sibling.
Which reports are available?
You can find all the reports you need to manage your Affiliate account in the Reports section:
  • Traffic Stats:
  • Media Stats:
  • Sub-Affiliate Stats:
  • Payment Stats:
How often are reports updated?
Reports are updated automatically every few hours so you can get a real-time view of the activity you generate and your due commission.

Account (Tracking Code & bonuses)

I forgot my password.
If you have forgotten your password, please click on the “Forgot Password” link on You will be asked to enter the email address you used to sign up to the Affiliate Program. We will email you a reactivation link for your account. If you need further assistance please contact our support at
How do I update my personal account information?
To update your personal information, simply log into your Uffiliate account, click on “My Account” section and update your details accordingly. Ensure to click on ”Save Setting” when you are finished.
How do I create a tracking code?
You can track the traffic from each of your websites separately by giving each website its own tracking code. To create a new tracking code:
  1. Log in to your affiliate account and click on the "Tracking Codes" Tab.
  2. Click on "Get a new tracking code".
  3. Enter a short description of the tracking code.
  4. Fill in the security code and click on “Submit”.
  5. Click on the “Marketing Tools” tab to choose the banners you wish to use and generate your new links.

Imperative, when you upload our banners to your site, ensure your tracking code is embedded. Tracking codes are used to track the traffic you drive to our brands, thus enabling us to measure your performance and calculate your commissions as our affiliate.
Can I use more than one tracking code?
Yes, you can create up to five different tracking codes under your account. If you need more than five tracking codes please contact us and we will provide you with more.
How can I request a special banner for my site?

In case you want us to create a special banner to specially fit your site, all you have to do is send us the following details:

  • Pixel size
  • File format
  • Desired language
  • The URL of the site in which the banner is going to appear
  • Banner placement
  • Specific colors the banner should include

We will create the banner according to your specifications and send it to you.

What kind of links can I create?
You can create HTML links for GIF banners and text links. Under our Marketing Tools section you will find additional materials that you can use to contain your links, such as Top performing banners, instant sites, stand-alone games, flash tutorials and more. Always make sure that your correct tracking code appears inside the link to ensure you are tracking your traffic to your account.

Sub Affiliate

What is a sub-affiliate?
A sub-affiliates is a person who registers to the 888affiliates Program based on your recommendation. Once your sub-affiliates starts generating new Money Players, you will earn additional revenue from their referral activity. Sub-affiliates are treated the same way as regular affiliates.
How much can I earn from sub-affiliates?
Earnings are calculated based on the type of commission that your sub-affiliates receive. For example, if your sub-affiliate is paid in CPA, your commission from his activity will also be paid in CPA. If your sub-affiliate is paid in revenue share, your commission from his activity is calculated as a percentage of the revenue generated by his new Money Players. This applies even if your commission type is different from your sub-affiliates’ commission type. Go to our sub-affiliates commissions page to see our up to date offers.
How do I register a sub-affiliate?
If you want to sign in a sub affiliate under you, you should give this link to him: (In the SR=XXXX - enter your tracking code number and it’ll automatically turn to your traffic). Sub-affiliates who click on a link from your website to our sign-up page and register will be automatically tracked to you. If you have friends who would like to join the program, you can send them a link that will take them to the affiliate sign up page. Once they register, send us an email with their account details and we will track their activity to you.
Can I track the activity of my sub-affiliates?
You can track your sub-affiliates’ activity and the commission they generate for you in your account. Log in to your account and Click on “Sub-affiliate Stats” to view your sub-affiliates’ activity by sub-affiliate, date or commission type.

Impressions and clicks

What are the benefits of tracking impressions and clicks?
  1. Tracking impressions and clicks allows you to better analyze and optimize your traffic.
  2. You will be able to test the conversion rate from impression to click on your media.
How do I track impressions and clicks on my media?
To start tracking impressions and clicks you need to re-download the banners from the Uffiliates site and update your links. Make sure you select “we host” when you download media.
Can I track impressions and clicks on text links?
Yes, just remember to get your text links from the Marketing Tools tab.
How are the impressions and clicks counted?
Impressions and clicks are counted as the number of unique impressions or clicks of banners and links per 24 hour period according to the visitor’s cookies. If the cookies are deleted, removed or disabled the impressions or clicks will be counted without considering the 24 hour period.
Where can I see my impressions and clicks tracking?
You will be able to see your tracking in Uffiliates under the reports tab in the “Media Stats” report. Data should appear approximately 4 hours after the action.
How do I know that the impression and click tracking is working?
Open your site and click on the new media – in about 4 hours you should see the impressions and clicks in your “Media Stats” reports under the report tab in Uffiliates